So, you want to go ultra-blonde? Whether you’re inspired by GOT’s Khaleesi or a Kardashian, there’s no escaping that platinum locks are white-hot this summer.
Of course, platinum blonde, silver, and unicorn-colored hair looks so cool in your Tumblr and Pinterest feeds—and it is attainable—but, there’s a catch.
Achieving platinum hair takes some serious patience.
“Wait one second,” I can hear you thinking, “I saw an A-lister’s Instagram in which Ms. Fancypants go from brunette to light blond in just a day!”
We don’t want to burst your bubble, but celebs seen switching back and forth between colors are most likely sporting a wig. To go platinum on your own locks is a huge commitment–here’s what you need to know:
1. Baby steps are important–Your perfect platinum probably won’t happen in one sitting.
You’ll pretty much have to carve out half a day to get your hair colored, thanks to the multiple steps required to get such a light shade, especially if you’re starting with darker hair. Your colorist will most likely have to do color and toner, and color and toner, over and over—and you might still not get the ice-blonde hue you want in one sitting. That’s especially true if you have color on your hair already, or super dark strands.
2. Your hair texture will change.
Depending on your original texture and how often you wash it, bleaching hair can totally change its texture. Sometimes curly hair becomes straighter, because your strands lose elasticity and dry out.
On the flip side, straight hair can get more voluminous because your hair cuticles are roughed up by the dye. These changes might throw you for a loop if you’re used to styling your hair a certain way, and they may not happen overnight. Your new platinum ‘do will continue to change as you wash it more, so don’t be surprised if your natural curls suddenly go MIA one day.
3. Platinum is super high-maintenance.
If you’re a wash and go kind of girl who takes five minutes to get ready, bleached hair might not be for you. Expect to add 30 minutes to your morning routine, thanks to all the conditioning and taming your new mane will require. Your hair is going to need all new products, too, like special purple shampoo to combat brassiness (hair can take on an orange-y brown shade as the blonde fades). Plus, even if you’re rocking cool-girl roots, you will most likely have to hit the salon every 4-6 weeks for touch-ups, which can be expensive and time-consuming.
4. This is not a DIY project! Going platinum means seeing a professional stylist.
There are tons of beauty treatments that you can DIY at home, but going platinum is one of those dye jobs best left to a professional for two reasons:
Unless your hair is already blonde, you could do some serious damage.
The opportunity for error when dealing with bleach is high, which can mean hiding under a hat for months.
Bottom line? Getting your hair to a glittering-halo shade is totally doable. But first, get thee to a salon! To achieve the platinum look you love is worth saving up for and going to see a pro.